Faktory ovlivňující rozhodování potencionálch uchazečů o vysokoškolské vzdělávání v kontextu soudobé znalostní společnost
Factors Influencing Decision-making of Potential Applicants for University Education in Context of Current Postmodern Society

Summary/Abstract: In the current postmodern society, knowledge is still more important. Knowledge, learning process and education become an integral part of personality development and also the development of the whole of society. In this context, the paper is focused on the identifica¬tion of the main factors which are preferred by potential applicants for university education within the process of the choice of universities. The main factors which influence the decision-making process of potential applicants for university education are examined by using quantitative empiri¬cal research. Considering the main findings of the paper is possible to claim that among the most preferred factors are the field of study, the possibility of obtaining a Master’s degree at the same university and a similarity between the field of study and job field. Also low awareness of costs of university education between the potential applicants belongs to one of the main results.

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