Konštantné a variantné v súčasnej žurnalistike z pohľadu percipienta
Invariable and Variable Parameters in the Sphere of Today’s Journalism from the Perspective of the Recipient

Summary/Abstract: According to the title of the contribution its author tries to deduce and analyse the invariable and variable parameters (attributes) in the sphere of today’s journalism from the perspective of the recipient. In his opinion the invariable parameters are the formational components of each journalistic text without any reference to innovative tendencies in the global sphere of mass media communication. These parameters include the parameter of publicity, the parameter of informativeness, the parameter of topicality and the parameter of objectiveness (relative objectiveness). The author also argues that the whole system of mass media communication has changed dramatically if these invariant parameters are modified to variant parameters.

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