CO I DLACZEGO CENIMY? – CZYNNIKI WARUNKUJĄCE PREFERENCJE WARTOŚCI
WHAT AND WHY WE VALUE? – FACTORS WHICH DETERMINE VALUE PREFERENCES

Summary/Abstract: This paper presents a review of studies which focus on factors determining value preferences. Several variables were included, for example culture, politics, economics, religion and personality. The studies were based on the value system theory of Milton Rokeach and Shalom H. Schwartz and the research tools of these authors were applied.

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