Нарастващата роля на корпоративния имидж за осигуряване на корпоративно предимство в условията на глобализация
Increasing Role of the Corporate Image for Insuring Corporate Advantage in the Conditions of Globalization

Summary/Abstract: The development of each business – larger or smaller – today is becoming more dependent on its public communications’ level and character. Public communication is changing from indicator of perfect corporate management to a non-material company’s resource. Winning the trust of all interested parts, this resource becomes fundamental for company’s success. That is because the most important part of the modern communication company’s strategy is the creation of its corporate image.

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