ZOOMORPHISATION OF INFLATION – LETTING THE HORSE OUT OF THE BARN
ZOOMORPHISATION OF INFLATION – LETTING THE HORSE OUT OF THE BARN

Summary/Abstract: Within the theoretical frameworks of Conceptual Metaphor Theory (Lakoff & Johnson 1980) and Critical Metaphor Analysis (Charteris-Black 2004) in this paper we deal with the conceptualisation of INFLATION as a HORSE in English. We classify the conceptually superior INFLATION IS A HORSE metaphor into several submetaphors, illustrating them with relevant metaphorical expressions. As metaphors are often evaluatively loaded, we point out some ideological aspects of the INFLATION IS A HORSE metaphor in line with the key ability of metaphors to highlight desirable aspects of a concept, at the same time hiding its negative and undesirable aspects.

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