THEMATIC AND RHEMATIC PROGRESSION IN WRITTEN ADVERTISEMENTS Cover Image

THEMATIC AND RHEMATIC PROGRESSION IN WRITTEN ADVERTISEMENTS
THEMATIC AND RHEMATIC PROGRESSION IN WRITTEN ADVERTISEMENTS

Author(s): Simona Şimon
Subject(s): Language and Literature Studies
Published by: Editura Universităţii de Vest din Timişoara / Diacritic Timisoara
Keywords: interpersonal function; rhematic progression; thematic progression; written advertisements

Summary/Abstract: The present paper focuses on the interweaving of themes and rhemes at the discoursal level. Daneš (1974) termed this kind of concatenation thematic progression and identified four basic classes; these will be supplemented with several others. The kinds of thematic and rhematic progression encountered in 84 written advertisements, classified according to their interpersonal function, will be then studied.

  • Issue Year: 2012
  • Issue No: 18
  • Page Range: 307-316
  • Page Count: 14
  • Language: English
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