THE ROMANIAN SME’S DIFICULTIES IN THEIR INTERNATIONALIZATION PROCESS
THE ROMANIAN SME’S DIFICULTIES IN THEIR INTERNATIONALIZATION PROCESS
Author(s): Adina Letiţia NegruşaSubject(s): Economy
Published by: Studia Universitatis Babes-Bolyai
Keywords: SME’s; internationalization; strategies; weaknesses; difficulties.
Summary/Abstract: The role of SMEs in the Romanian economy is indisputable. They are those that provide clearly continue development of the industry. The development of this sector has brought a problem regarding the internationalization of their activities. This process is very immportant for improving their competitiveness, export beign considered vital to increase Romanian SMEs activity. Therefore, the purpose of my paper is to investigate and describe the internationalization process of SMEs from Transylvania, what methods they applied for developing this process and understand which are the main barriers which limited this process.
Journal: Studia Universitatis Babes Bolyai - Negotia
- Issue Year: 54/2009
- Issue No: 3
- Page Range: 59-70
- Page Count: 12
- Language: English