STRATEGIC PLANNING IN SMALL AND MEDIUM SIZED ENTERPRISES-CASE OF CLUJ COUNTY
STRATEGIC PLANNING IN SMALL AND MEDIUM SIZED ENTERPRISES-CASE OF CLUJ COUNTY

Summary/Abstract: The purpose of our study is to investigate to what extent do SMEs from Cluj County conduct planning activities, what is the time period covered by these plans, how often the plans are reviewed. The success of strategic planning depends on the proper use of strategic tools so we want to find out what strategic instruments do the SMEs from our sample use in their planning activities. If a company wants to develop and even to stay in business it need to pay attention to the environment in which it operates. In this respect we were interested in the factors analyzed by the SMEs in their strategic activities.

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