USING BLOGS AS eLEARNING TOOLS BY THE PROFESSIONAL COMMUNITIES IN ROMANIA
USING BLOGS AS eLEARNING TOOLS BY THE PROFESSIONAL COMMUNITIES IN ROMANIA

Summary/Abstract: The online environment provides broad options regarding the types of web applications that can be used in eLearning, so who wants to use online learning technics can opt for community websites, forums, blogs, social networks. Nowadays, a blog is considered by specialists a very powerful marketing tool for influencing public opinion, and can be described as an explosion of online marketing products; it could also be considered as an instrument of interpersonal and organizational information that can be used in practices of eLearning in companies and it might be seen as a challenge for organizational environment, an innovative tool for measuring efficiency and performance. There are currently blogs that attract online over 100,000 readers per day, enough to interest the media relations professionals. In addition, corporate blogs are useful tools for identifying consumer attitudes and concerns. This paper represents a quantitative research about the influence of blogs as e-learning tools to the professional community in Romania. Blogs are not just personal diaries, with impressions in chronological order, they can be real customer or employee feedback archives. Organizational blogs as marketing tools can be used for marketing communication. Blogs can also be used to influence public opinion or internal organizational management. With all the benefits a blog can be an instrument of manipulation, because most companies make their fake blogs known to prospects to make positive, influencing and manipulating preferences to visitors or customers. Although it is a means of sharing personal information for teachers or trainers it can be a way of learning, product promotion, comments and opinions, the feedback being appreciated as a way of knowing the needs and wishes of students and a modern e-learning tool.

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