Бранд мениджмънтът - катализатор в съвременния бизнес
Brand management – catalyst in current business
Author(s): Nadejda DimovaSubject(s): Economy
Published by: Институт за икономически изследвания при Българска академия на науките
Keywords: JEL: M31
Summary/Abstract: The role and importance of brand management in today's business are focused in this article. It emphasizes that developments in this area are related to changes on the overall management of the brands and how they are controlled by managers. There are also myths about brand managers, building strong brands by ordinary users as well as the conditions for brand management and professional qualities of the brand management.
Journal: Икономическа мисъл
- Issue Year: 2013
- Issue No: 5
- Page Range: 122-140
- Page Count: 19
- Language: Bulgarian