HISTORIJSKA 1910. GODINA. POGLED U SARAJEVSKU ŠTAMPU
HISTORICAL YEAR 1910. A LOOK INTO THE SARAJEVO PRESS

Summary/Abstract: The aim of this paper is to give a short overview of the writings of certain Sarajevo papers regarding the three important events from 1910. These were the proclamation of the first Constitution, the visit of Emperor Franz Joseph to Bosnia and Herzegovina and the commencement of work of the first Parliament of Bosnia and Herzegovina. Through a comparative analysis of published texts from the press the author attempts to present the atmosphere caused by these occasions. At the same time, he attempts to establish similarities and differences in the portrayal of these events in order to evaluate the level of development of political culture in Bosnia and Herzegovina. The different depiction, i.e. representation of the same events shows the power of perception which, according to the author’s opinion, is the basic sign that the press, which was at that time “the most important instrument of the public”, could influence the creation and emission of a desired image into the public domain. It is obvious that the analysed papers were exclusively intended for their main target group, leaving the rest of the potential public without an adequate picture about the presented news. The consistent stance in comparison to the party publications is shown only by the official, that is semi-official press. At the same time, the fact that this was an official gazette of the Austro-Hungarian politics could also be an argument against the attempt to provide a final evaluation of the model of public political communication. In the review of the mentioned events there was little space left for the assessment the position of the “other”, except in those cases when he was presented as a potential threat. On the other hand, very rarely, there were also cases of inclusive views of certain issues, but even then they were treated within the corresponding context. In both cases this was an image of a society which was beginning to build political speech culture and in which the public spoken word started to become an important indicator of political and social development of the country. The author’s view of those events does not dismiss the possibility of existence of other views.

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