Преход, глобализация, изменения в културната парадигма
Transition, Globalization and Cultural Paradigm Transormations

Summary/Abstract: The study reflects on the indepth transformations of the socio-cultural context that have been taking place in the recent two decades in Bulgaria as a result of the transition towards de- mocracy. Cultural heterogeneity and multiculturalism are new phenomena that were not typical of the previous pattern of development (as shaped after the re-establishment of Bulgaria as a state). The imperative for tolerance of diversities and the globaliz- ing cultural market complement each other to undermine the ethnocentric paradigm which – in turn – impacts on the ideas of publicity. Publicity today is a complex mix of social groups, values, attitudes and marketing strategies. The advent of the new media has regrouped the traditional Bulgarian art audiences, both the mainstream and the alternative forms audiences. The cultural situation in the end of the first decade of the 21 c. could be characterized by means of terms, such as post- mainstream and hybridity of conventional and alternative art forms. The new social and economic conditions, the development of technolo- gies and communications, the hetero- geneity and the dynamics of audiences make it necessary to re-formulate the ideas, the means and the goals of theatre. Theatre, like the rest of the social practices, goes through deep, transition-driven transformations – in the individual attitudes and publicity, in language and performativity – in order to discover its new being.

• Details
• Contents