Text Typology in Translation. A case study of menu translations
Text Typology in Translation. A case study of menu translations

Summary/Abstract: Translations of restaurant menus are important for very practical reasons. A professionally translated menu can improve the service quality in restaurants and can help to avoid intercultural miscommunication. A menu serves as an informative text that provides details about the food served in a restaurant; more importantly, a menu not only presents information, but also represents the restaurant by shaping customers’ impressions about the place. In this sense, menus are a means of advertising and are appellative in their nature. In addition, menus represent a country and its culture. Thus the importance of menus is predetermined by the purpose and the functions that such a text type performs. Therefore, this article discusses the techniques used in menu translations in relation to text typology and discourse analysis.

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