Защо идеология наред със стоковия фетишизъм?
Why Ideology Along with Commodity Fetishism?

Summary/Abstract: This is the conclusion of a three-lecture cycle that has begun by asking why commodity fetishism is not enough for the capitalist system to reproduce without extra-economic ideological support and answering that economy’s structure already contains symbolic or ideological components. Contrariwise, this lecture asks how ideology can reach economical processes, describing two main versions of existing theories of ideology, whence the requirement for a theory combining their strengths. According to part two, since the last third of the 20th century, the structure of labor and social relations radically differs from the so-called industrial capitalism, which causes changing ideological constellations. Part three shows how two general ideological constellations work in practice: national (obsolete) and identitary (contemporary) constitutions. The general goal is to demonstrate that what contemporary cultural racism represents as anachronisms or archaisms are in fact recent responses to the new situation, far from being the monopoly of the world system’s periphery.

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