Krem dla komfortu Twojej skóry – o (nie)nowej konstrukcji składniowej rozpowszechnianej przez reklamy
Krem dla komfortu Twojej skóry (A cream for the comfort of your skin) – about a (not) new syntactic structure popularised by advertisements

Summary/Abstract: This paper is a historical and normative reflection concerning syntactic structured with the preposition for. Using contemporary advertising catchphrases as examples, the author analyses the process of expanding the scope of usage of the preposition for, quotes historical opinions of linguists, and concludes that the unending popularity of such structures (disapproved by the language norm) results not only from foreign language influence but also from changes occurring in the syntactic structure of the Polish language.

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