O NOWYCH I DAWNYCH NAZWACH PAPIEROSÓW
On New and Old Names of Cigarettes
Author(s): Ewa KołodziejekSubject(s): Language and Literature Studies
Published by: Dom Wydawniczy ELIPSA
Keywords: cigarette; Polish language; language changes;
Summary/Abstract: The article contains a description of names of cigarettes, from different points of view, e.g. Polish and foreign names, formal and informal ones, standard and colloquial ones. It also analyses the processes, which the names undergo (e.g. transonymization and onymization), their allusiveness, expressiveness and playfulness. She points out to international character of contemporary chrematonyms, inability to translate them and the fact that they constitute an open set, as a symptom of changes typical of new language and culture reality.
Journal: Poradnik Językowy
- Issue Year: 2006
- Issue No: 02
- Page Range: 64-73
- Page Count: 10
- Language: Polish
- Content File-PDF