Le discours répété – matrice pour le discours publicitaire français
Le discours répété – matrice pour le discours publicitaire français

Summary/Abstract: The paper treats of the role of the Utterances specific to the «Repeated Discourse» in French Advertising Communication. The use of modified RDU in this type of discourse (analyzed according to Quintillion’s formula quadripartita ratio), draws the attention of the receiver to the message, aiming to influence him and, finally, to transform him in a consumer.

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