LE DIKTAT DE L’ÉMETTEUR
DANS LA COMMUNICATION PUBLICITAIRE
The Emitter’s Diktat in the Advertising Communication
Author(s): Monica Frunză
Subject(s): Language and Literature Studies
Published by: Editura Vasiliana ’98
Summary/Abstract: By means of implicit or explicit illocutionary acts, as well assome pseudo-questions, advertisement makers create the illusionof interactivity between the two poles of communication inadvertising. But in reality this communication is the monopolyof the sender, and mainly has a monologue structure.
- Page Range: 191-205
- Page Count: 14
- Publication Year: 2014
- Language: French
- Content File-PDF