Metaforų vartojimas mokslo populiarinamuosiuose tekstuose
The Use of Metaphors in Popular Science Texts

Summary/Abstract: The existence of particular metaphor models may be found in the popular scientific texts that disclose a general trend of conceptualization and verbalization of the knowledge being popularized. Thus, it is possible to speak about universal metaphorization strategies characteristic of popular scientific texts, i.e. specific universal metaphoric transfer ways which are important for naming things, attributes, actions, states, etc. (an attempt is made to ensure an adequate perception of the news conveyed). The goal of this article is to analyze metaphors used in popular scientific texts that have not been thoroughly analyzed until the present time, as well as to identify their possible models. The research material was collected from popular scientific articles and books of Lithuanian authors intended for the public at large. A productive field of metaphorical giving meaning to popular scientific texts is MAN. Possible metaphor models is MAN – A BEING (metaphoric nomination takes place according to the names of man’s body parts, appearance, character traits, emotional qualities, feelings), MAN – A SOCIAL SUBJECT (a representative model of metaphors in MAN’S ACTIVITIES and components thereof; the results of activities cover domestic life, everyday and vocational activities, culture, social ties). A model of NATURE metaphor may be distinguished in popular science texts. This model is represented by zoological, biological and landscape metaphors. It was established that anthropomorphism dominates in popular science texts whereas the model of NATURE metaphor occupies a peripheral place.

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