A STUDY OF NEW RHETORICAL TERMS AS INTERDISCIPLINARY FEATURES OF LANGUAGE
A STUDY OF NEW RHETORICAL TERMS AS INTERDISCIPLINARY FEATURES OF LANGUAGE

Summary/Abstract: The present paper is based on a research into the interdisciplinary nature of contemporary rhetoric seen as a cluster of theories, practices, applied studies, and training methodologies, through approaching some of its newly-adopted terms as carriers of interdisciplinary features. New rhetorical terms are analysed on three levels: derivation, academic education and arts. The first part of the paper comprises a survey of the processes of inventing and recognising terms, which consist of the word ‘rhetoric’ and a word from another field of knowledge, for example: virtual rhetoric, digital rhetoric, electronic rhetoric, Web 2.0 rhetoric, visual rhetoric, gender rhetoric, business rhetoric, media rhetoric. The second part examines twenty university programs, curricula and syllabi, which include interdisciplinary approach and which offer courses in Rhetoric and Speech Communication, Rhetoric and Academic Writing, Rhetoric and Criticism, Rhetoric and PR, Rhetoric and Composition, etc. The third part presents the efficiency of rhetoric as a part of an interdisciplinary approach to the study of the arts and particularly movies including speeches and debates.

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