Виртуалната реторика – реалност, мит или нонсенс
Virtual rhetoric — Reality, Myth, or Nonsense

Summary/Abstract: There are two polar positions: blindly applying the ancient Rhetoric traditions and fast introducing new Rhetorical genres. Both should be avoided by patricians and scientists. The scientific correctness demands to follow flexible position during the process of including, testing and improving new rhetorical formats on the Internet: virtual conference, virtual interview (job selection and journalistic), lecture, meeting, briefing, etc. Rhetorical terms, notions and devices should be developed and adapted in completely new circumstances, i. e. virtual space.

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