Ekonominės azartinių lošimų politikos sąlygos
ECONOMIC GAMBLING POLICY CONDITIONS

Summary/Abstract: Theories of consumer excess, competition and market structure are analyzed in the article. The results of this analysis are applied to the framework of economic policy of gambling regulation. Main economical phenomena concerning gambling regulation are gambling supply and demand, competition and taxation. These phenomena explain interrelations of gambling market participants and influence decisions of gambling economic policy. The above mentioned phenomena can be defined as national. Furthermore, the attitude of public institutions towards gambling policy forms their uniqueness. Universal principles of gambling policy regarding its goals, targets, means and responsibility should be accepted by national states without exceptions. Gambling business consists of betting, bingo, casino, slot machines, AWP machines, games of sales promotion, lotteries, internet gambling. Gambling market regulation model, i.e. goals, targets and means, is influenced by its nature, which could be defined as moderate and aggressive for society. More regulation means more reasonability in gambling market. Reasonability can be attained by regulating gambling supply. To gambling demand regulating contains age and win-chances regulations. Usually, regulation is a public good. Article also argues that economic conditions of gambling policy are essential for any framework of gambling model. The author draws following conclusions. The first necessary condition is determination regarding public regulation of the gambling market. If the decision is to regulate this business, than the following principles should be taken into account: honest gambling activities, security of gamblers, tax control of the gambling equipment, social responsibility of gambling organizers, publicity of the gambling market information, keeping the society informed about the gambling harm, monitoring the gambling influence on society, social marketing about gambling impact, gambling harm prevention and control. The regulation principles determine the goals and targets of regulation. In order to create an effective framework for economic policy of gambling regulation, the impact of different gambling business sectors and the level of their regulation should be evaluated. The third necessary condition is the compatibility of market volume, profitability and tax tariffs. And the fourth one concerns gambler’s security as well as information asymmetry minimization.

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