Zasoby niematerialne jako źródło przewagi konkurencyjnej przedsiębiorstwa
Immaterial resources as a source of competitive advantage of an enterprise

Summary/Abstract: Company’s ability to create and sustain competitive advantage is strongly related to business excellence. In this article the sources of competitive advantage are investigated. It is highlighted that immaterial resources play a fundamental role in determining success of a firm operating within a highly competitive environment. Several subsets of immaterial resources are analyzed considering their usefulness in a process of obtaining a leading market position. The author emphasizes the importance of distinctive capabilities as well as core competences in building competitive advantage.

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