BUSINESS PRACTICES AND IDENTITY
BUSINESS PRACTICES AND IDENTITY

Summary/Abstract: Globalization is stimulating research in the field of cultural adaptivity and tolerance, behavioural models that broaden the range of cultural diversity, overcoming stereotypes, and changes in identity. Cultural identification and its projections in individual behaviour on the one hand, and the effect of the application and adaptation of other people’s experience and business models on the other, shape the adjustments and the strategies of the social participants. An important role is played here by the systems of behaviour and mutual relations, cultural rules and symbolic codes. In this sense, culture and what has been inherited are transformed into an important instrument for social dynamics and are oriented towards the search for new resources for development. The aim of the paper is to discuss aspects of this thesis, providing specific examples and also to present an analysis of behavioural adaptations, motivations and models shared by the economic participants in two areas of business practices – a) practices in the “grey” economy and b) the practices of agricultural producers in the use of land.

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