SUPPLY CHAIN ALIGNMENT- EUROPEAN STYLE
SUPPLY CHAIN ALIGNMENT- EUROPEAN STYLE

Summary/Abstract: Europe has proven to be an engaged and testing environment for dynamic alignment. Some practical lessons from Europe to help organizations in their quest towards alignment include the following. There are four different types of alignment (strategic, customer, internal and supplier) which interact to determine an organizations’s dynamic alignment. In a business to business environment, demand profiling is usually the start point for developing supply chain strategy. Supply chain strategy should be extended into the supply base- this is the heart of supplier alignment

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