The On-Line Platforms and the Marketing in Business-to-Business – The Transformation of the Way of Doing Business
The On-Line Platforms and the Marketing in Business-to-Business – The Transformation of the Way of Doing Business

Summary/Abstract: The evolution of the on-line and the network operating technologies, the growth of the web accessibility, have eased the access of companies to a vast information network about potential clients and suppliers. Thus, we are witnessing a real and major transformation of the way in which business is made all over the world. The difference between electronic commerce and on-line business is being shown by the fact that e-business does not end at the acquisition and the selling of products or services, but also covers facilities regarding the serving of buyers, different collaborations with suppliers or clients or the organization of the company's management through electronic means, in contrast with the electronic commerce, that involves buying processes, selling or exchange of goods, services or information through the network of computers. Therefore, ebusiness represents a new way of doing business, a different way of using technology and a new way of creating companies. In such conditions, Business to Business has become the most important activity from the network, many companies trying to build strategies of network usage that can generate a maximum of profit growth.

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