STUDY ON MARKETING CONTRIBUTION TO EU INTEGRATION OF AGRO-FOOD ROMANIAN BUSINESSES
STUDY ON MARKETING CONTRIBUTION TO EU INTEGRATION OF AGRO-FOOD ROMANIAN BUSINESSES

Summary/Abstract: In the European market, competition has an advantageous role for traders, consumers, and society in general. However, there were few who claimed that hardness developed within the European competition is so strong that it determines you to use a whole arsenal of tactics aimed at achieving competitive advantage, marketing having an important role. In this article we intend to present the contribution of Romanian food companies marketing in the process of European integration

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