Comunicarea preţurilor în magazine
Price communication in department stores

Summary/Abstract: The price communication in department stores is very important, taking into consideration that the decision to buy is taken, in many cases, where the acquisition is made. The distributors have created numerous methods to communicate the products’ prices in department stores. The work presents certain means of price communication in department stores. The most frequently methods used in cross-country and international retail business were selected. The analyzed methods are: Odd pricing; Low-high price; Asterisk price; The “starting from…” price. Besides the analysis of such communications regarding the prices, we have also discussed in the paper the morality of such means of price communication.

• Details
• Contents