BIO PRODUCTS MARKET – GREEN LIGHT IN RETAIL
BIO PRODUCTS MARKET – GREEN LIGHT IN RETAIL

Summary/Abstract: In the following period, Romanian bio products will be sold at a rate of 60% in specialized shops, 30% in supermarkets and 10% through other distribution channels. Right now most eco products are sold in specialized shops where consumers can study them, read their labels and even savor them or taste them. Ecologic produce are a niche segment and usually consumers are loyal to the brands that meet their own needs. This is why eco products are not affected by the economic crisis as long as consumers pay the right price for a quality product

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