A Prodromal Checklist to Diagnose Crisis Preparedness of Business Organizations
A Prodromal Checklist to Diagnose Crisis Preparedness of Business Organizations

Summary/Abstract: Crisis communication, as an essential part of crisis management, is a major challenge for organizations, especially the business within the current communication framework. As the stakeholders’ perceptions represent very often the greatest potential danger in crises, communication plays quite frequently an important role in the organizational efforts to control, contain, and resolve a crisis situation. The absence or insufficiency of crisis communication management is a major threat to the organizational achievements because of significant financial losses generated by inadequate stakeholder perceptions. We have initiated a research in this field, with special attention to the Romanian business situation. The first empirical step of our research sought to determine to what extent Romanian business organizations are perceived as being aware of this challenge. A survey has confirmed that they are perceived by their stakeholders as quite unaware, as not acting on a planned basis as far as organizational crises are concerned. Based on this initial empirical research, in order to help business organizations to be seen as reliable actors in crisis situations, we have made a preliminary checklist with “prodromes” (symptoms) to be considered both by business managers and communication strategists while planning for crisis management.

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