Students’ Perception of the Image of the Romanian Orthodox Church
Students’ Perception of the Image of the Romanian Orthodox Church

Summary/Abstract: The article shows the preliminary results of a research carried out within the special Seminar on the image management methodology, in the Faculty of Communication and Public Relations, the National School of Political and Administrative Studies, Bucharest. The new element in our analysis is the fact that we tested a new methodology designed to highlight the desirable image at target audience level, and the real image structured accordingly. The results of the research allowed to both show the real image structure, the vulnerabilities, and the inferred imagological risks, and the image deficit contained in the desirable image structure/the target audience’s expectancy horizon, the latter opening new perspectives for the imagological research.

• Details
• Contents