COMMUNICATION AS THE FACTOR CREATING CUSTOMERS’ LOYALTY IN THE SECTOR OF TELECOMMUNICTAION SERVICES  Cover Image

Komunikacja jako czynnik kształtujący lojalność klientów w sektorze usług telekomunikacyjnych
COMMUNICATION AS THE FACTOR CREATING CUSTOMERS’ LOYALTY IN THE SECTOR OF TELECOMMUNICTAION SERVICES

Author(s): Stanisław Tkaczyk, Jolanta Kołuda
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: COMMUNICATION; CUSTOMER; LOYALTY; SERVICE; TELECOMMUNICATION

Summary/Abstract: The essay presents selected aspects related to the communication process and its impact on customers’ loyalty in the sector of telecommunication services. It was said for example that one of the ways of gaining a dominant position on the com¬petition market could be designing and implementing of appropriate communication model that enable the company to create and keep lasting relations with its customers.

  • Issue Year: 2011
  • Issue No: 151
  • Page Range: 667-683
  • Page Count: 17
  • Language: Polish
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