Orientacja na potrzeby proekologicznego konsumenta
ORIENTATION FOR ECOLOGICAL CONSUMER’S NEEDS
Author(s): Sabina Zaremba-WarnkeSubject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: ECOLOGICAL NEEDS OF CONSUMER; ENVIRONMENTALLY FRIENDLY PRODUCT; ENVIRONMENTALLY FRIENDLY ENTERPRISE
Summary/Abstract: The article presents the characteristic of relative new needs group which are con¬nected with clean environment. The article contains also the analysis of the role which “clean environmental needs” play for modern enterprise with a special attention to a green consumer characteristic. In the article it is also shown what kind of needs has a green consumer and how can firm meet these needs.
Journal: Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
- Issue Year: 2011
- Issue No: 151
- Page Range: 741-754
- Page Count: 14
- Language: Polish