ORIENTATION FOR ECOLOGICAL CONSUMER’S NEEDS  Cover Image

Orientacja na potrzeby proekologicznego konsumenta
ORIENTATION FOR ECOLOGICAL CONSUMER’S NEEDS

Author(s): Sabina Zaremba-Warnke
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: ECOLOGICAL NEEDS OF CONSUMER; ENVIRONMENTALLY FRIENDLY PRODUCT; ENVIRONMENTALLY FRIENDLY ENTERPRISE

Summary/Abstract: The article presents the characteristic of relative new needs group which are con¬nected with clean environment. The article contains also the analysis of the role which “clean environmental needs” play for modern enterprise with a special attention to a green consumer characteristic. In the article it is also shown what kind of needs has a green consumer and how can firm meet these needs.

  • Issue Year: 2011
  • Issue No: 151
  • Page Range: 741-754
  • Page Count: 14
  • Language: Polish
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