Etika a public relations – 2
Ethics and Public Relations – 2
Author(s): Ivan ŽárySubject(s): Cultural Essay, Political Essay, Societal Essay
Published by: Združenie MASS MEDIA SCIENCE
Keywords: professional values of PR; ICCO Code; environmental communications; code of conduct of public affairs; socially responsible PR; ethical theories; social responsibility of organizations
Summary/Abstract: ProfessionalvaluesofPR:advocacy,honesty,expertise, independence, loyaltyandfairness.Special rules refer to financial relations, natural environment and lobbyism. Social responsibility of organizations is implementation of legal and ethical behavior and communication of government, nongovernmental and business subjects. Acting, behavior is primary – informing about them, communications are secondary.
Journal: Otázky žurnalistiky
- Issue Year: 51/2008
- Issue No: 3-4
- Page Range: 69-75
- Page Count: 7
- Language: Slovak
- Content File-PDF