Images Of Women In The World Of Marketing
Images Of Women In The World Of Marketing

Summary/Abstract: Marketers will always make use of our needs and even invent new needs in order to sell their products. This is a research on the evolution of marketing methods and on the usage of women’s images in commercials. Also, a comparison between traditional and unconventional marketing is to be made by analyzing commercials from Romania, Europe and the United States, with a special view on how women are depicted in nowadays advertising.

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