Teaching Localization in Romania
Teaching Localization in Romania

Summary/Abstract: Although a very high percentage of Romanian companies export their products and services to the EU and other countries around the world, when it comes to localizing them to each of the specific markets, they lack the skills and knowledge for that task. Foreign companies are also deficient in localization competences when we analyze their products localized for the Romanian market, hence the desirability and necessity of training students in applied linguistics and marketing company staff the skills for linguistically and culturally customizing the specifications of their products or services.

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