Американизација југосл­овенске фил­мске свакодневице шездесетих година 20. века
Americanization of everyday life of the Yugoslav film during 1960-es

Summary/Abstract: During 1960-es, American film was ubiquitous in the Yugoslav cinema, both as part of American Cold War propaganda, and as part of the Yugoslav propaganda, by which Yugoslav government wanted to show how the system was liberal in this country between East and West. In this decade, American film dominated Yugoslav cinema repertoire, imports of American movies was much higher than imports of films form other countries. It was written a lot in the press about it. This made Yugoslavs adore Hollywood stars, finding role-models among many of them. Owing to the fact that the Yugoslav regime was open to Western culture, especially to the American film, but also owing to the propaganda of both countries, many American stars Yugoslavia during Cold War. Some of them were hosted by President Tito himself. Ex­porting its films, thus ex­porting its culture and view of the world, America has influenced Yugoslav society. At the same time Yugoslav government had sent to the West the image of a democratic state, in which it was possible to see the cold war film with ex­plicit anti-Soviet messages.

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