Medijska teorija političkog u Bosni i Hercegovini – Medijski teorijski modeli: ekstremni egzemplari
Media Theory of Political in Bosnia and Herzegovina – Media Theoretical Models: Extreme Examples

Summary/Abstract: The text analyzes five world models of professional degradation in journalism, at the same time divided as regional and global trends. Those are: media paternalism, media professionalism, media lobotomy (embedded journalism), and media crime and media naturalism. We could say that media paternalism represents relationship between media owner, or financial sponsor (direct or indirect) and media manufacturer if we can call it that way, or certain situation which is dominated by certain intellectual, lobistic, police-comessary, or political influence on editorial politics (where professional behavior of media comes from). Media lobotomy, for example, is also the saving of American woman-soldier Jessica Lungeh from Iraqi custody, can be example of “Reality Show”. Iraqi reporting has made legal new deontology, based on destruction of professional objectivity and neutrality of reporter, and on other hand in its place there is subjectivity, patrimony and real support to one side in war reporting, to level of general place as global reality show. We are now talking about media naturalism, under which falls all what in given moment, especially in border situations and events, media mediates in a way of presentation of cruel reality and what is more often characteristic of some, conditionally called Third world media.

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