EXAMINATION OF MARKETING ACTIVITIES OF SMALL BUSINESSES IN HUNGARY
EXAMINATION OF MARKETING ACTIVITIES OF SMALL BUSINESSES IN HUNGARY

Summary/Abstract: The volume of small businesses is significant, both locally and globally. Various recipes exist, providing different solutions for the SME sector to improve its efficiency participating in the economic cycle. I do not intend to present any of the support or encouragement systems of the EU or its member states. I would rather approach the subject from the SME's side, attempting to reveal the characteristics of their operation especially concentrating on their marketing activities. Furthermore, I would like to emphasize the possibilities for small and medium sized entreprises to increase their efficiency by improving their marketing activities. My study focuses mostly on small businesses, besides I evidently examined middle and large entreprises as well, descending to particulars of size differences and other aspects

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