The Importance Of Communication Of The Post Of Serbia With Its Customers
The Importance Of Communication Of The Post Of Serbia With Its Customers

Summary/Abstract: Communication is the crucial thing to management in the last 20 years. Developed postal administrations around the world pay great importance to this because they know that poor communication in today's turbulent environment is very expensive. The subject of this paper is to show the importance of communication with the users of the Post of Serbia and its services, in order to achieve the ultimate goal of communication, i.e. the customer satisfaction. Therefore, it is important for the Post of Serbia to be familiar with its customers, their wants and needs; perform their segmentation; educate staff to communicate with each group of users; to constantly and periodically examines and analyzes the level of information available to users about the services it provides, the level of the usage of its services, the degree of customer satisfaction with the Post of Serbia, in order to be able to plan and improve communication with customers.

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