Promotion Forms In Contemporary Business
Promotion Forms In Contemporary Business

Summary/Abstract: One of the most important factors in achieving a company's strategy i.e. marketing of its goods or services is definitely marketing. Marketing activities are now the crucial component of the daily operations of the company. There are different approaches, media, and the ideas regarding realization, because with the development of the new technologies, marketing also develops. With all the changes taking place in the business environment, changes in this field are inevitable. The artists and the winners are those who know how to use and adapt to their operations. Promotion of products and services are just one element of the marketing mix. In this paper, we are going to separate examples of interesting, successful and innovative ways that companies use to promote their products with the help of new technologies.

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