Modern Challenges for Enterprises and Ethical Consumerism
Modern Challenges for Enterprises and Ethical Consumerism

Summary/Abstract: The paper dwells upon the emerging problems of economics humanisation and new ways of their solution in the context of globalisation and EU integration. In respect of Lithuania this problem especially arises in the realm of the employment relations and here the focus is given on the textile industry. In Lithuania still prevails the inadequate understanding of an individual as a value and an employee as a paramount resource of a company. The problems of the employment relations may be successfully solved through the implementation of ethical standards - the ethics infrastructure in organizations - which, in turn, is prompted by the consumers’ initiatives. Nowadays the assessment of the company’s activity includes not only economic indexes but also social-ethical (humanistic) ones that are standardized, objectively assessed and unambiguously identified irrespectively of subjective opinions, interpretations and interests. The main precondition for converting ethical standards into an economic component has become the activity of various consumers’ organizations, which embody the initiatives of the ethically progressive society. The paper highlights the initiatives of ethical consumerism that offers a powerful additional tool in forming the mechanism and the environment of socially responsible production that is both practical and eligible for a society. The paper analyses the activity of consumer organisations and its application possibilities in Lithuania that is a necessity to get to know as one of the enterprise risk management factors.

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