Kritički prikaz: Vranešević, T.: Upravljanje markama
Book review: Vranešević, T.: Brand management
Author(s): Irena PandžaSubject(s): Essay|Book Review |Scientific Life
Published by: CROMAR (Hrvatska zajednica udruga za marketing) i Ekonomski fakultet Zagreb
Keywords: brand
Journal: MARKET/TRŽIŠTE
- Issue Year: 20/2008
- Issue No: 1
- Page Range: 109-111
- Page Count: 3
- Language: Croatian