ODREDNICE UPRAVLJANJA MARKETINGOM TURISTIČKE DESTINACIJE
DETERMINANTS OF TOURIST DESTINATION MARKETING MANAGEMENT

Summary/Abstract: Successful marketing management of tourist destinations results with the value that tourists expect and want which further lead to satisfaction and positive intentions of future behaviors in the context of re-arrival or recommendations to friends and family to visit that destination. For each destination it is important to define how the tourist perceives the value of tourist destination offer and which features determine the level of perceived value of current and potential tourists. The analysis of these factors provides guidance on how to improve the existing tourist offer and how should look a future offer that would increase the perceived value to improve the tourists satisfaction and achieve more solid and long-term relationships with them. The purpose of this paper is to systematically analyze relevant knowledge and understanding of the perceived value for tourists, their satisfaction and the intention of future behavior, resulting with a marketing model and guidelines for creating a successful marketing strategy for a tourist destination.

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