Rola infrastruktury i prestiżowych imprez sportowych w kreowaniu przewagi konkurencyjnej miasta na przykładzie Kołobrzegu
Role of infrastructure and prestigious sporting events in the creation of competitive advantage on the example of Kołobrzeg

Summary/Abstract: In today’s world sport is not only a powerful “industry”, but also a leading cultural and social activity. Cities increasingly try to use their infrastructure and a variety of sports to change or “renew” their image, promotion, and above all to activate their local economy. The author proposes a thesis that sport (sports infrastructure and prestigious sporting events) have a significant impact on the competitive advantage of a city. The paper presents the role of the municipal stadium in Kołobrzeg in building a competitive advantage of the city. The article presents the results of a public opinion survey, based on the concept of deliberative poll, and on the management model of the new facility after the end of the European Football Championship UEFA-EURO 2012.

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