Evaluation of investment attractiveness of the central pomerania communes by local governments
Evaluation of investment attractiveness of the central pomerania communes by local governments

Summary/Abstract: Specific areas of larger territories have varying value for investors. A set of area characteristics determines the investment attractiveness of that area, i.e. its usefulness and the impact on a competitive advantage over other areas, which in turn has an impact on attracting investment. The author conducted a survey of the investment attractiveness of Central Pomerania communes: a geographic area consisting of the sub-region Koszalin and sub-region Słupsk. The study was conducted at the turn of 2011 and 2012. We analyzed the impact of various factors affecting the investment attractiveness of the community. In conclusion, it was found that the factors of investment attractiveness are primarily the low labor costs and natural and geographical location (location premium). Local governments see their key role as improving the investment attractiveness of the community, but their activity in this area is insufficient. Central Pomerania is not very popular among foreign investors, as the result of many local factors.

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