Conceptual Approaches Regarding Customer Value
Conceptual Approaches Regarding Customer Value

Summary/Abstract: The concept of value is one of the most used and exploited concepts in social sciences in general and in management literature in particular (Leszinski and Marn, 1997). It is used in different fields like finance, economy, management, IT-systems, ethics, aesthetics, law, social equity and correctness, etc. (Normann, 2001; Wikstrom and Normann, 1994). Furthermore, the value is discussed in many directions of marketing literature, including: relationship marketing, price determination and consumer behavior - in the total quality of management literature and strategy literature. The concept of customer value represents one of the three components of the concept of value. The paper is structured in a few parts. In the first part I will present different definitions and approaches regarding the concept of value in general, followed by the presentation of the three types of value: customer value, shareholder value and stakeholder value. In the next part I will focus on the concept of customer value and I will explain different aspects related to this concept: different approaches on customer value, the four temporal forms in which the customer value can be perceived, forms of customer value, basic forms of customer value and the classification of customer value. In the last part I will present the main conclusions drawn after a careful study of the material

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