Bakery Market Segmentation in Romania in the Context of Targeting Consumers for New Products
Bakery Market Segmentation in Romania in the Context of Targeting Consumers for New Products

Summary/Abstract: Consumers are increasingly informed and busy, the overall trend of the century to speed solutions provide instant, regardless of what you produce and sell are the factors that determine the players in the bakery industry to operate on distinct market segments. Market trends and changes in consumer consumption led to the delineation of market segments to which producers must be addressed through diverse offers. Currently, the bakery into a powerful process of segmentation, the traditional bread and specialties face to gain in consumer preferences. The aim of the paper is to highlight the importance to be given to the process of segmentation in the context in which consumer preferences are in a transitional period and the product has tended to focus on an audience - target specific

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