Essence of motivation activities used towards Polish employees Cover Image

Specyfika działań motywujących stosowanych wobec polskich pracowników
Essence of motivation activities used towards Polish employees

Author(s): Agnieszka Baruk
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
Keywords: motivation; employee; employer; personal marketing

Summary/Abstract: The article presents the problem of employees’ motivation. Special attention was paid to motivation activities implemented in 2007-2010 and to activities which were planned to implement. It allowed to prepare the hierarchy structure of motivation activities which showed the lack of marketing attitude to motivation. The enterprises in Poland did not think about challenges they were facing in the scope of motivation related to employees but were rather focused on financial incentives.

  • Issue Year: 2011
  • Issue No: 241
  • Page Range: 437-446
  • Page Count: 10
  • Language: Polish