A munkavállaló stilzálása: Társadalmi nem és a nyelv áruvá válása a globalizált szolgáltatóiparban
Styling the Employee: How gender is being commercialised in the course of economic globalisation
Author(s): Deborah CameronSubject(s): Gender Studies
Published by: Replika Alapítvány
Keywords: Gender; female employees; public relations; call-center operators; economic globalisation
Summary/Abstract: Deborah Cameron analyses how and why a style (resembling the popular notion about “women’s language”) is prescribed to call-centre operators in Britain. The valorisation of the “feminine” communication style in the service sector is seen as a consequence of economic globalisation.
Journal: Replika - Társadalomtudományi folyóirat
- Issue Year: 2001
- Issue No: 45-46
- Page Range: 151-167
- Page Count: 17
- Language: Hungarian
